Privacy Policy
For Website Users and Clients
This website is managed by Elite Franchise Sp. z o.o., headquartered in Bielsko-Biała, Lipnicka 4, NIP: 9372731710, KRS: 0000864374 (hereinafter referred to as "RE/MAX" or "we"). This privacy policy describes how we collect and process personal data while acting as a data controller in relation to this website or other services provided to you as a client.
1. Your Personal Data
During your visit to this website, we automatically collect the following personal data:
Information about the pages you visit on this website;
Date and time of your visit;
Your IP address;
The type of web browser you use;
The URL of the page you visited before entering this site; and
Specific cookies (see section 2.1 below).
Additionally, we collect any data that you provide to us through this website.
We also receive specific personal data from other members of the RE/MAX franchise network. The personal data we process in this context include:
Your name;
Your address;
Your phone number;
Your email address;
Listings and associated listing records; and
Data regarding individual real estate transactions.
Providing your personal data is not mandatory. However, if you choose not to provide the requested data, you may not be able to use all features of our website or benefit from our services.
2. Cookies, Google Analytics, Facebook, and AddThis Plugins
2.1 Cookies
This website uses cookies. A cookie is a small file that may be stored on your computer when you visit a website. Cookies help enhance the user experience by remembering your visits, assisting with navigation, and storing your preferences for future visits. Cookies cannot access, read, or modify any other data on your computer.
Most cookies on this website are session cookies, which are automatically deleted when you leave the site. However, persistent cookies remain on your device until you manually delete them. These cookies help us recognize you when you return to our site.
If you wish to control the cookies stored on your device, you can modify your browser settings to alert you when a cookie is being installed or block cookies entirely. You can also delete cookies at any time. Refer to your browser’s Help function for instructions.
Note: Disabling cookies may affect the functionality of the website and limit your access to some features.
2.2 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies to analyze your interaction with the website.
Information generated by cookies regarding your use of this site is transmitted to Google’s servers in the United States. If IP anonymization is activated on this site, your IP address will be shortened within an EU or EEA member state before transmission. Only in exceptional cases will your full IP address be transferred to a Google server in the US and shortened there.
Google uses this information to evaluate your website usage, compile reports for website operators, and provide additional services related to internet usage. Your IP address will not be linked to other data held by Google.
You can prevent Google from collecting your data (including your IP address) by downloading and installing the browser plugin available at:
Google Analytics Opt-out
For more information, visit:
Google Analytics Terms of Service
Google Analytics Privacy Overview
2.3 Facebook Plugins and Pixel
Our website integrates plugins and conversion pixels from Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA.
Facebook plugins are marked with the Facebook logo or a “Like” button. An overview of Facebook plugins is available at:
Facebook Plugins
When you visit our website, the plugin establishes a connection between your browser and Facebook’s servers, allowing Facebook to receive data about your visit via your IP address. If you click the “Like” button while logged into your Facebook account, you can link our site’s content to your profile. This enables Facebook to associate your visit to our site with your account.
The Facebook pixel is a small piece of code that helps measure, optimize, and create audience groups for advertising campaigns. Facebook processes data on our behalf to measure campaign performance and provide insights into user engagement. More details on how the Facebook pixel works can be found here:
Facebook Business Help
For Facebook’s privacy policy, visit:
Facebook Privacy Policy
If you do not want Facebook to track your activity on our site, log out of your Facebook account before visiting our website.
3. Purpose of Data Usage
Your personal data is used to:
Provide access to the website;
Generate website usage statistics to improve and develop our site;
Offer real estate brokerage services;
Respond to messages and inquiries;
Send newsletters (if you have opted in);
Contact you regarding relevant settings or preferences; and
Analyze aggregated data for business analytics.
4. Legal Basis for Processing Data
We process your personal data based on:
Article 6(1)(f) of the GDPR – processing is necessary for our legitimate interests, such as improving user experience and website functionality.
Article 6(1)(a) of the GDPR – when you provide consent, e.g., for receiving newsletters or sharing data within the RE/MAX franchise network.
You can withdraw consent at any time. However, this does not affect the lawfulness of processing conducted before consent was withdrawn.
5. Data Sharing and Transfers
To fulfill the purposes listed above, we may share your personal data with:
Our franchisor: PMSCS REAL ESTATE FRANCHISING, INC., Alpenstrasse 15, CH-6302, Zug, Switzerland;
Other RE/MAX franchisees in Europe;
GryphTech Inc., Canada, and other IT service providers.
Some of these recipients may be located outside your country, including in the United States, where data protection laws may differ. In such cases, we ensure that all recipients maintain an adequate level of data protection, for example, by signing agreements based on Standard Contractual Clauses (available upon request at rodo@remax-polska.pl).
6. Data Retention Period
Automatically collected website data is stored for no longer than six months.
If you subscribe to our newsletter, your email address will be stored until you unsubscribe.
Data from franchise network members is stored for the duration of business relationships and as long as legally required.
7. Your Rights
Under the GDPR, you have the right to:
Access your personal data;
Rectify inaccurate data;
Delete your data (under specific conditions);
Restrict processing of your data;
Withdraw consent at any time;
Object to processing;
Request data portability;
Lodge a complaint with the Polish Data Protection Authority (UODO, ul. Stawki 2, 00-193 Warsaw)